SMO stands for Social Media Optimization. It is an important part of digital marketing which helps our business to increase reach through different mediums like Facebook, Twitter, Instagram and Linked in etc. It is similar to SEO (Search Engine Optimization) but the main difference between SEO and SMO is that SEO help us to promote our website in different search engines like Google, Bing and Yahoo etc. through on-page SEO activities like Optimizing the entire website according to the search engine guidelines and off-page SEO activities like creating the backlinks on other authoritative websites with the help of directory submission, social bookmarking, social sharing, Quora etc. and SMO help us to promote our website through different social media channels. It helps us to reach to the targeted audience directly and keep them updated with our services which enable us to build our brand effectively.