Videos are one of the best media which is used for decades for marketing and promotion of products and services of a variety of businesses. A business without an effective video marketing strategy is surely losing a huge volume of target customers who are interested to buy products or services of that company. General internet users spend long hours each month watching videos and they are always keen to know and understand new products. In the present time, if you want to do videos marketing then undoubtedly YouTube is the wonderful method of promoting your videos because it is the world’s 2nd most popular search engine which can help you to get lots of business leads directly and most of those leads get converted into paying customers without much difficulty. YouTube SEO can help you to do YouTube marketing easily and effectively because YouTube SEO involves optimizing your channel, playlists, Metadata, description, and the videos themselves. You can optimize your videos for search both within and outside of YouTube.
SMO stands for Social Media Optimization. It is an important part of digital marketing which helps our business to increase reach through different mediums like Facebook, Twitter, Instagram and Linked in etc. It is similar to SEO (Search Engine Optimization) but the main difference between SEO and SMO is that SEO help us to promote our website in different search engines like Google, Bing and Yahoo etc. through on-page SEO activities like Optimizing the entire website according to the search engine guidelines and off-page SEO activities like creating the backlinks on other authoritative websites with the help of directory submission, social bookmarking, social sharing, Quora etc. and SMO help us to promote our website through different social media channels. It helps us to reach to the targeted audience directly and keep them updated with our services which enable us to build our brand effectively.