Take off your digital marketing strategy by understanding Google algorithm updates

Are you aware of Google algorithm updates? If No! Then I will tell you about Google algorithm updates and their importance in those people’s life who want that their website to perform effectively in Google SERPs (search engine result pages). Google algorithm updates are those updates which help Google to refine their search results and these updates help Google to track that the website is developed according to their guidelines or not. It helps Google to index the quality websites in their SERPs (Search engine result pages)and rolled down the spam or bad quality websites. By doing this, google provide quality search results to their users which makes the Google most usable and best search engine in the world.

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Email Marketing- A way to reach your targeted customers

Have you ever used Email marketing for your business? If No! Then I will tell you the importance of using email marketing for your business. Email marketing is the act of sending profitable messages to customers. It is the effective method to attract the targeted customers to your website. There are so many free tools in the market which can help you to send the emails to your customers like Mailchimp, Elastic Email, ExpressPigeon and many more but these free tools have some limit of sending the mail but the limit can be increased by paying some money. The main advantage of these tools is that you can choose the email template of your choice and also you can schedule the date and time of sending the emails to the customers. The full control is in your hands.

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Need of SEO Friendly Website

Do you know – What is the meaning of the term “SEO Friendly Website”? If No! Don’t Worry, I will tell you about SEO Friendly Website. SEO Friendly Website is a website which is well on-page optimized according to the search engine guidelines. The main advantage of the on-page optimized website is that the search engine can crawl the website easily and can index it on its database. Crawling means Visiting the each and every page and find out the aim of the website. Finding the aim of the website is important for search engine because according to the aim of the website it can respond to the user query. So, it tells the importance of SEO Friendly Website. If your website is not SEO Friendly then search engine can’t crawl the website and can’t index it on its database. Without indexing of your website, search engines do not respond to the query of the user from your website. So, your website can’t generate the user traffic for you and it will not fulfill the purpose of yours of making the website.

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SEO-A Helping Hand to boost your Website’s online presence

Firstly, we need to know about SEO. SEO stands for Search Engine Optimization. It is all about to boost the online presence of the website on the search engines like Google, Bing and Yahoo etc organically i.e., unpaid. There are two types of SEO’s are there which are as follows-

  • White Hat SEO- White Hat SEO utilizes technique and methods to improve the online presence by following the search engine guidelines i.e., keyword research and link building etc.
  • Black Hat SEO- Black Hat SEO utilizes technique and methods to improve the online presence by breaking the search engine guidelines i.e., keyword stuffing, cloaking, and hidden text etc.

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