Techniques to skyrocket your SEO in 2019
Concept of SEO
SEO is a very important part of digital marketing which stands for Search Engine Optimization. It is all about to boost the online presence of the website on the search engines organically and it is also the ethical practice of increasing the quantity and quality of traffic to a website through the on-page and off page activities.
Types of SEO
White Hat SEO
White Hat SEO utilizes technique and methods to improve the online presence by following the search engine guidelines i.e., keyword research and link building etc.
All search engines consider the white hat SEO techniques as best and ethical practice.
Black Hat SEO
Black Hat SEO utilizes technique and methods to improve the online presence by breaking the search engine guidelines like keyword stuffing, cloaking, and hidden text etc.
All search engines consider the black hat SEO techniques as unethical practice and if any website found to indulge in these activities then search engines penalize that website accordingly.
Grey Hat SEO
It is the combination of white hat and black hat SEO techniques which utilize the black hat SEO techniques in such a way that try not to catch by search engine algorithms.
For example: Using a lot of keywords in the remaining space of the website and hide them by using hidden text technique like changing the colour of the text so that the search engine can’t detect that part.
Types of SEO activities
On Page SEO
On-Page SEO is all about optimizing the web pages or whole website according to the search engine guidelines. This is the first activity which we have to perform before starting any type of SEO activity. We can call the on page optimized website as SEO friendly website.
Off Page SEO
Off Page SEO is an activity which is performed after the completion of On-Page optimization. It is all about creating quality backlinks from the niche website. There are different types of activities which are performed in Off Page SEO for creating quality backlinks like Directory Submission, Social Bookmarking, Social Sharing, Quora and many more. This activity should be performed on the daily basis for the better result.
If we perform the off page activities on daily basis then the online presence or visibility of the website will be improved slowly and slowly. We should also check the improvements in our work on a weekly basis so that we can track the improvements and can get a better result.
The concept of SEO Friendly Website
Do you know – What is the meaning of the term “SEO Friendly Website”? If No! Don’t Worry, I will tell you about SEO Friendly Website. SEO Friendly Website is a website which is well on-page optimized according to the search engine guidelines.
The main advantage of the on-page optimized website is that the search engine can crawl the website easily and can index it on their database. Crawling means Visiting the each and every page and find out the niche of the website. Finding the niche of the website is important for search engines because according to the niche, it is easy to index the website for the search engines and it is also easy to respond to the query of the users.
How to make the website SEO friendly
- The website title should be in H1 tag and there should be one targeted keyword of your website in the title tag.
- Make User-friendly URL (Uniform resource locator) and there should be one targeted keyword of your website in the URL.
- Use Unique Content with 4 to 5 keywords in each and every page of the website.
- Use Unique Title with H1 tag and targeted keyword in all pages.
- Use breadcrumbs in the website which are important for users and search engine both because it makes easy for search engine to crawl the website and it makes easy for users to track the location of the page which they are used.
- There should be enough content with keywords in the website because “Content is the King in SEO”.
- Make your website mobile friendly because search engines prefer the mobile-friendly website for good ranking.
- The loading speed of your website should not be more than 3 seconds.
- You should update your website from time to time.
If you follow these steps in your website then your website will become SEO Friendly and perform better in search engine result pages (SERP’s) which will generate the user traffic and give the effective result.
How to build an SEO strategy for your business
Making an effective SEO strategy for your business is very important because without making strategy, we can’t perform result oriented SEO.
As we discussed earlier- “SEO is the practice of working to enhance the rank of a website in search engine results pages. The desired end result is that your website will be found by more people, thereby attracting an increased number of visitors who go on to become customers, clients, or users of your products or services”.
Making an effective plan or strategy is the primary step because it helps us to perform the given task step by step which can reduce the chances of mistakes and also reduce the work complexity.
To build an effective SEO strategy, to promote your website and gain a good reputation, there are some effective steps to take, which are as follows –
UNDERSTAND THE SITUATION
The first step in building an effective SEO strategy is to understand the situation. Firstly, you have to make an effective master plan with the help of your team which should include the needs of your business and target audience.
You can strengthen your relationship with your audience by providing quality services and improving your customer support because the low-quality services and bad customer support can affect the reputation of your business badly. So, before doing any SEO work, you have to improve your services and customer support so that you can win the trust of multiple customers.
SELECTION OF KEYWORDS
Another important step in building SEO strategy is to select the effective keywords because keywords are the terms which are used by the users to search for any information on the search engine.
Choosing effective keywords can help you to get found by more users. The best option for your selection of keywords is the Google keyword planner tool because you can choose the effective keywords for your website without paying any cost. This is because Google keywords planner provides free keywords selection service for their users.
PLAN SMART SEO STRATEGY
To see positive results in Google SERP (Search engine results pages), you have to plan a smart SEO strategy which includes the effective use of on page and off page SEO activities because these two activities are the core part of SEO.
In on page SEO, you have to optimize the web pages according to the search engine guidelines and in off page SEO, you have to create Backlinks for your website from the niche authoritative websites.
HOW CAN YOU MANAGE SEO CAMPAIGN
It is also important to take care of your SEO campaigns and check their results.
BUILD ENGAGING CONTENT
The first method of the managing SEO campaign is to build engaging content. The main advantage of building engaging content is to get good user reach on the respective website.
So, I would recommend you to write the quality content of minimum 300 words with the proper use of keywords in the title, URL (Uniform resource locator) and paragraph.
KEEP AN EYE ON GOOGLE UPDATES
The second method of the managing SEO campaign is to keep an eye on Google updates. Google algorithm updates are those updates which help Google to refine their search results and these updates help Google to track that the website is developed according to their guidelines or not.
So, I would recommend you to keep yourself updated with all Google algorithms so that you can manage your SEO effectively.
OFF PAGE SEO
Off-page SEO is a very important SEO activity which helps us to create Backlinks from authoritative niche websites. The main advantage of creating Backlinks is to get a good ranking in search engine results.
There are so many activities which help us to perform off-page SEO effectively which are directory submission, social bookmarking, social sharing, Quora and many more.
MEASURING AND MONITORING
The last step in this article is to measure and monitor the SEO performance on a weekly basis which helps us to keep the necessary improvements in our strategy for the effective results.
I want to suggest you one thing “Do not expect a quick result in SEO” because it is a manual process so it takes time but works effectively. If you want a quick result then you should focus on paid marketing like Facebook, Instagram, youtube campaign and email marketing etc along with SEO.
I have shared some SEO strategies and methods to manage the SEO campaign effectively with all of you. If you will perform these strategies and methods in your SEO practice then it will be helpful for you and it will also help you to get the good ranking in search engine result pages.