Firstly, we need to know about SEO. SEO stands for Search Engine Optimization. It is all about to boost the online presence of the website on the search engines like Google, Bing and Yahoo etc organically i.e., unpaid. There are two types of SEO’s are there which are as follows-
- White Hat SEO- White Hat SEO utilizes technique and methods to improve the online presence by following the search engine guidelines i.e., keyword research and link building etc.
- Black Hat SEO- Black Hat SEO utilizes technique and methods to improve the online presence by breaking the search engine guidelines i.e., keyword stuffing, cloaking, and hidden text etc.
There are two types of SEO’s activities which acts as helping hand to boost your Website’s online presence which is as follows-
- On Page SEO- On-Page SEO is all about optimizing the web pages or whole website according to the search engine guidelines. This is the first activity which we have to perform before starting any type of SEO activity. We can call the on page optimized site as SEO friendly website.
- Off Page SEO- Off Page SEO is an activity which is performed after the completion of On-Page Optimization. It is all about creating the quality backlinks from the niche website. There are different types of activities which are performed in Off Page SEO for creating the quality backlinks like Directory Submission, Social Bookmarking, Social Sharing, Quora and many more. This activity should be performed on the daily basis for the better results.
If we perform the off page activities on the daily basis, the online presence or visibility of the website will be improved slowly. We should also check the improvements of our work on the weekly basis so that we can track the improvements and can get the better results. I want to suggest you one thing “Do not expect a quick result in SEO” because it is a manual process so it takes time but works effectively. If you want a quick result then you should focus on paid marketing like facebook, Instagram, youtube campaign and email marketing etc along with SEO.