Understanding Google Ads - Vicky Tech

Understanding Google Ads

Google Ads is the online marketing platform owned and managed by Google which helps you to reach to the targeted customers directly by appearing on the Google first page. If you want to appear on the first page of Google with the help of Google Ads services, you need to run a Google Ads campaign by paying some money to Google.

In order to run the campaign, you have to carefully or wisely set the bid on the keywords related to your services and pay money to Google according to the user reach on your website by clicking on the given advertisement. Google also helps you to set the bid on the keywords by showing you the list of keywords with their CPC (Cost-per-click). So, you don’t need to worry about anything.

The main part of Google Ads campaigns is managing the campaign carefully. So, you have to learn to manage the Google Ads campaigns effectively. If you don’t know how to manage the Google Ads campaigns effectively then hiring the campaign expert will be the best option for you because if you do not manage the campaign carefully then there is always a chance of bearing the huge money loss without getting the desired results.

Advantages of Google Ads Services


It helps you to attract more loyal customers to your website directly. When any user searches for any information on Google related to your services then he gets your name in its priority suggestions which help users to reach to your website easily.


It provides you the facility to advertise your business in a particular area, city or country which depends on your choice or requirements. It also provides you the facility of advertising globally i.e., you can also attract the users or customers from worldwide.


It helps you to target that part of the audience who are more interested in your products and services which helps you to increase the sales and revenue of your business.


It helps you to keep full control of your Google Ads expenditure by giving the authority to choose the Ads budget by yourself. You can choose the bid on each and every keyword by yourself which helps you to spend the money according to your budget.

Steps to use Google Ads Effectively

  • Determine your goal i.e., you have to generate leads for your business or you just want to generate user traffic for your website because if you have a blog then user traffic will be enough for you and if you have business’s website then you need both i.e., user traffic and leads.
  • Set a Google Ads budget i.e., how much money you want to spend on Ads campaigns.
  • Make a list of targeted keywords i.e., making a list of targeted keywords which you want to use in your Ads campaign.
  • Bid on the right keywords i.e. set the bid according to the competition of the particular keywords which means a high bid for the highly competitive keyword and low bid for the low competitive keyword.
  • Create ad copies for your campaign i.e., creating the multiple copies of your campaign so that you can reduce the chances of mistakes.
  • Measure ROI (Return on investment) i.e., you should measure the ROI of your Google Ads campaign on the regular basis so that you can track your goal effectively which can help you to fulfill your goal easily.

I have told you the advantages and steps which you have to follow while running the Google Ads campaign but the main thing is that if you don’t know how to run the Google Ads campaign effectively then hiring the Google Ads expert will be the best option for you because it helps you to increase your efficiency and can save you from the possibility of huge money loss.

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