Understanding Top Digital Marketing Trends & Steps to build effective Digital Marketing Strategy
Top Digital Marketing Trends
Today, I am going to share some latest digital marketing trends with all of you. Before going to any discussion, I want to tell you a brief definition of digital marketing.
“Digital marketing is all about the marketing of products or services using effective digital technologies, mainly on the Internet. But mobile phones, display advertising, and any other digital medium can also be included.”
It is a very vast field which changes time to time. So, it is very important to know the latest digital marketing trends for all of us. It helps us to create an effective digital marketing strategy for our business because if we create a digital marketing strategy without knowing the latest trends, it can fail.
Here are some latest digital marketing trends-
SEARCH ENGINE OPTIMIZATION (SEO)
It is the first digital marketing trend which can never be outdated because it is a very important part of digital marketing. It stands for search engine optimization which is the practice of working to enhance the rank of a website in search engine results pages. There are three types of SEO which are as follows-
- Black hat SEO
- White hat SEO
- Grey hat SEO
There are two types of activities which are performed in SEO which are as follows-
- On-Page SEO
- Off-page SEO
SOCIAL MEDIA PROMOTION
It is the second important digital marketing trend which helps us to attract more targeted and loyal customers towards our products and services through different channels like Facebook, Twitter, LinkedIn, YouTube and Instagram etc.
It helps us to reach to the targeted audience directly and keep them updated with our products and services which enable us to build our brand effectively. The main advantage of social media promotion is that it is a very cost-effective method of marketing.
Content is always the king in marketing strategy. It is the best and effective method of digital marketing. In content marketing- We have to create the SEO friendly content i.e., the content according to the search engine guidelines and spread it on the search engines with the help of different marketing mediums like SEO and social media channels etc. which helps us to boost our website or brand effectively.
The main advantage of content marketing is that it helps us to build and manage the online reputation of our business on search engines and social media channels.
It is one of the best methods of marketing which is used for decades for marketing and promotion of products and services of a variety of businesses. A business without an effective video marketing strategy is surely losing a huge volume of targeted customers who are interested to buy products or services of that company.
It is a process of informing customers about our products and services by making the introduction videos related to products and services and spread them on search engines with the help of video marketing channels like YouTube etc. which helps us to win the customers trust easily and effectively.
It is the modern digital marketing trend which helps us to give the introduction to customers about our products and services with the help of graphic visual representations of information, data or knowledge intended to present information quickly and clearly which helps us to provide the information to customers about related services effectively and easily and win the customers trust and manage as well as build the online reputation of our business.
I have shared some digital marketing trends with all of you which can be helpful while making an effective digital marketing strategy. We all should aware of these trends and make the digital marketing strategy for our business carefully so that we can win the trust of more loyal customers and build our brand effectively.
Steps to build an Effective Digital Marketing Strategy
The concept of Digital Marketing-
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. For small business owners, our goal is always to initiate our brand, reach new customers, and interact with existing ones so we can build extensive relationships. Using targeted marketing techniques, the goal is to grow your business by generating more conducts and reaching more customers.
Effectively marketing to today’s technologically advanced consumer base includes effective content management, cross-channel techniques using social media, and mobile optimization. But most importantly, pointing on the most important part of your business journey, the customer experience, can help you improve your comprehensive digital marketing strategy.
5 Steps to build an Effective Digital Marketing Strategy-
INCREASE YOUR CUSTOMER ACQUISITION PROCESS
Many small businesses focus fundamentally on getting more traffic to their website, but they don’t have a good plan in place to handle that traffic once it arrives. The process of customer acquisition involves convincing those visitors to your website to consider purchasing your goods and/or services once they get there.
To do that, you need to make sure you send them somewhere on your site where they can learn exactly who you are, what you do, and most importantly learn exactly how you can help them. Guide them through the process and tell them what to do next so you can help them.
BOOST POSSESSION RATES
How long does a person stay on your website? Are they instantly hitting the “back” button on their Internet browser and returning to Google or BING? You should take a look at the analytics data to find out what is the status, and where can you improve.
If your visitors are not staying on your website for long, you should do something to increase possession rates. The more time they spend the more time you have to connect with them and establish deeper relationships
People like to work or do business with companies that they are intimate with and know. So, boosting engagement on your website and social media accounts will make your business more attractive to potential customers.
Remind them that you are people too. You should take time to reply to all inquiries from your website or social media platforms. Also, interact with your followers regularly.
RECOGNIZE YOU’RE TARGET AUDIENCE
Every business owner knows that they need to know who their customers are, but they forget this while formulated their digital marketing strategies.
Make some inceptive assumptions about your customer profile if you are unsure, and then keep a close watch on how your audience acknowledges to your digital marketing efforts and adjust your strategies accordingly.
Often times you will find that your audience is moderately different on different channels so you want to tailor those messages for each.
TRACK YOUR RESULTS REGULARLY
Whenever you implement a new strategy, be clear about the desired outgrowths and track whether the strategies were effective or not. This will help you lay more prominence on strategies that work and avoid wasting time on those that are not working.
No longer do you have to work with ‘unreliable’ proof and assumptions about who your customers are and how they interact with your business. You can find out exactly who is visiting you on which platform, and what they are doing while they are there. This may seem insignificant, but at the end of the day, it may be the most important element of your strategy.
This is just a survey but if you start applying the above-mentioned techniques to build your digital marketing strategy, it won’t take long to see results from your efforts.