Google Ads is the online marketing platform owned and managed by Google which helps you to reach to the targeted customers directly by appearing on the Google first page. If you want to appear on the first page of the Google with the help of Google Ads services, you need to run a Google Ads campaign by paying some money to Google.
Concepts of ORM in Digital Marketing-
ORM stands for Online Reputation management. It plays an important role in digital marketing because it helps to get rid of negative reviews about a company person and brand from search engines. ORM involves inserting new content online that pushes previous or unwanted content lower in search results. The biggest misconception of some marketers about ORM is that it is a part of Search Engine Optimization (SEO) methodologies which helps business to improve the search engine ranking but ORM is opposite from SEO because SEO helps us to improve the search engine ranking by using different On page and Off page activities and ORM helps us to get rid of bad reviews of customers by pushing previous or unwanted reviews lower in search results so that we can attract more customers for our business effectively or easily.
Videos are one of the best media which is used for decades for marketing and promotion of products and services of a variety of businesses. A business without an effective video marketing strategy is surely losing a huge volume of target customers who are interested to buy products or services of that company. General internet users spend long hours each month watching videos and they are always keen to know and understand new products. In the present time, if you want to do videos marketing then undoubtedly YouTube is the wonderful method of promoting your videos because it is the world’s 2nd most popular search engine which can help you to get lots of business leads directly and most of those leads get converted into paying customers without much difficulty. YouTube SEO can help you to do YouTube marketing easily and effectively because YouTube SEO involves optimizing your channel, playlists, Metadata, description, and the videos themselves. You can optimize your videos for search both within and outside of YouTube.
SMO stands for Social Media Optimization. It is an important part of digital marketing which helps our business to increase reach through different mediums like Facebook, Twitter, Instagram and Linked in etc. It is similar to SEO (Search Engine Optimization) but the main difference between SEO and SMO is that SEO help us to promote our website in different search engines like Google, Bing and Yahoo etc. through on-page SEO activities like Optimizing the entire website according to the search engine guidelines and off-page SEO activities like creating the backlinks on other authoritative websites with the help of directory submission, social bookmarking, social sharing, Quora etc. and SMO help us to promote our website through different social media channels. It helps us to reach to the targeted audience directly and keep them updated with our services which enable us to build our brand effectively.