Do you want to write engaging content or want to grow the user traffic for your blog or website? If Yes! Then this article is for you. In present time – Most of the bloggers are struggling to get more user-traffic on their blog and if you are one of them then you need to know the concept of SEO copywriting. Before discussing the concept of SEO copywriting, we should know about SEO. As we discussed earlier- “SEO is the process of getting more organic user-traffic on the website with the help of on-page and off-page activities which help us to reach to more potential customers effectively.”
After discussing the concept of SEO- I am moving forward to the concept of SEO copywriting. Now, what is SEO copywriting? The answer is that “SEO copywriting is all about writing useful, enthralling and valuable content that targets specific keywords so that other readers can promote it on social media platforms gladly.” It helps us to grow the trust, authority, and relevance of our content and improves its ranking in search engines for the selected keywords because if you highly recommend something, Search engines see it pertinent and it helps you to achieve greater SEO content results.
5 Effective Tips for SEO Copywriting –
Write a catchy heading that can describe your article effectively
The first technique for SEO copywriting is to write the catchy heading for your article which can describe your content effectively. Writing the catchy heading can help you to attract more readers towards your content easily that help you to increase the unique page views and visitors of your website or blog. I want to suggest you one thing that- “Do not write the unrelated heading for your article for attracting the visitor” because if you write the unrelated heading for your article then the visitors will leave your website immediately which can increase the bounce rate of your website.
Increase readability with subheadings, bullets and short paragraph
The second technique for SEO copywriting is the proper use the subheadings, bullets and short paragraph for the article. It is the best practice because it helps us to increase the readability of the article which can attract more visitors because the article with good readability help the readers to read easily and the other advantage of good readable article is that we can get the good ranking of that article in search engines easily because search engines always consider the good readable content for good ranking.
Use power words and an active voice
The third technique for SEO copywriting is to use the power words and an active voice. You should present the article in front of your readers in such a manner that the readers are excited to read what you write. It is possible when you use the power words like secret tips or important advantages with your article. These words help us to describe the importance of article in front of the readers and also help us to attract more visitors towards your article.
Don’t focus on Keyword density
At the time of writing the article, we should not keep more focus on keyword density because we should keep one thing in mind is that we are writing the content for the human readers, not for search engine. So, we should not overuse keywords in the content. We should always use limited keywords in the content so that we can attract targeted customers to our website. If we overuse keywords in the content then it will act as a keyword stuffing which is the bad practice in the eyes of search engines and if search engines see us that we are using keyword stuffing then we will be penalized by it.
Meta Description is important
Meta Description is very important when you write the content because it gives a brief description of the niche of the content to the search engine. The niche of the content helps the search engines to rank that particular content in its database. So, writing the Meta description about the content is very good practice. So, I would suggest you to always provide the Meta description with your content to the search engines so that your content can be ranked by search engines easily.
I have shared 5 techniques for SEO copywriting with all of you. If you use these techniques in your practice then I am expecting that it will surely help you to write the content which is optimized according to the Google’s guidelines and also beneficial for human readers which will help you to get better ranking of your content in the search engines.